tag:blogger.com,1999:blog-20377157421938796052011-10-20T19:38:14.658-07:00The blog for abeedle.com incorporated. Upcoming events, new work, trends in enrollment management and web development, and news about the company. <a href="http://www.abeedle.com">Please visit our site.</a>a b e e d l e . c o mhttp://www.blogger.com/profile/00562076041288312925noreply@blogger.comBlogger81100tag:blogger.com,1999:blog-2037715742193879605.post-3450917626177424032009-01-29T11:43:00.000-08:002009-01-29T11:55:18.364-08:00

One of the most challenging parts of being the "outsider" comes when trying to move a project forward within the political realities of a client's organization. Whenever multiple departments are involved in a project, you will have competing priorities and conflicting agendas coloring every decision along the way.So, what's a poor marketing schmuck to do? One tactic we use regularly is to find

a b e e d l e . c o mhttp://www.blogger.com/profile/00562076041288312925noreply@blogger.com2tag:blogger.com,1999:blog-2037715742193879605.post-20441429649485795432009-01-06T08:36:00.000-08:002009-01-29T11:35:25.068-08:00

The Chronicle reports today that Moody's sees tough times ahead for Colleges and Universities. (If you're a subscriber, here's the story. If not, Boston.com has a couple of examples of the kinds of issues facing the college market here...)Of course, Moody's has been wringing it's collective hands over the Higher Ed market since mid 2007, so who knows how seriously to take their dire predictions.

a b e e d l e . c o mhttp://www.blogger.com/profile/00562076041288312925noreply@blogger.com0tag:blogger.com,1999:blog-2037715742193879605.post-61945602669463284232009-01-05T08:41:00.000-08:002009-01-29T11:35:07.714-08:00

 A recent post at Inside Higher Ed got me to thinking about... well... social media and the world of Higher Education. The authors run down a series of risks associated with marketing on Facebook and combine that with a nice "horror story" about an inept attempt by some college-oriented youth marketing group to trick kids... Check it out for yourself if you want the background.Anyhow, I think

a b e e d l e . c o mhttp://www.blogger.com/profile/00562076041288312925noreply@blogger.com0tag:blogger.com,1999:blog-2037715742193879605.post-12889992544735582532008-12-31T07:55:00.001-08:002009-01-29T11:34:34.287-08:00

My good friend and colleague Frank Martin writes a wonderful blog on all things Marketing (and some things Italian). He recently posted a list of 12 Marketing Resolutions for 2009 and I highly recommend that you check it out.As I looked over his list, I realized that many of the things he suggests are the kind of inspiring and effective big picture tasks that marketing aware (and capable)

a b e e d l e . c o mhttp://www.blogger.com/profile/00562076041288312925noreply@blogger.com2tag:blogger.com,1999:blog-2037715742193879605.post-56029068083203906242008-12-17T07:47:00.001-08:002009-01-29T11:34:03.057-08:00

Hey all, we went live with the preview version of our new site last night. Check it out and give us feedback!www.abeedle.comwhat's it like on deadline around here??waving the flagoffice in chaos!Proofreading, coffee drinking, wondering if our milkshake will, indeed, bring all the boys to the yard.

a b e e d l e . c o mhttp://www.blogger.com/profile/00562076041288312925noreply@blogger.com2tag:blogger.com,1999:blog-2037715742193879605.post-75520536155481369012008-12-14T09:10:00.000-08:002009-01-29T11:33:45.287-08:00

A client and I were discussing "the user experience" and their new web strategy. Most of our clients are Colleges and Universities and their resources/thinking about strategy for the web tends to be very tool focused. Thus, you get a lot of discussion about 'web sites', 'micro-sites', 'blogs', 'communities', etc. and less discussion about the aims and goals of a particular element of the

a b e e d l e . c o mhttp://www.blogger.com/profile/00562076041288312925noreply@blogger.com1tag:blogger.com,1999:blog-2037715742193879605.post-56189559394749335832008-12-12T19:15:00.000-08:002009-01-29T11:33:30.649-08:00

Had lunch with Frank Martin of MartinResearch and wow!!, talk about how quickly the student surpasses the teacher. A year ago I lobbied Frank to adopt the Mac way, start blogging, and generally get deep into the social media world. Today at lunch, he waxed eloquent about the value of Twitter(ing) and being more engaged in the web 2.0 community. It was a heck of an inspirational conversation and I

a b e e d l e . c o mhttp://www.blogger.com/profile/00562076041288312925noreply@blogger.com0tag:blogger.com,1999:blog-2037715742193879605.post-78117224358272320702008-12-11T11:23:00.000-08:002009-01-29T11:33:11.065-08:00

2008 was a hectic and important year for us. In addition to launching a new, high-volume mail platform, we completely overhauled our service offerings and production processes.In a few days, we'll be rolling out our new web site as well as a new outreach/marketing strategy for the firm. This blog is part of our new look and our new vision for developing resources to serve our clients, partners,

a b e e d l e . c o mhttp://www.blogger.com/profile/00562076041288312925noreply@blogger.com0